Website Products page

This is the products page, electric guitars to be precise.

Here I have used images I have taken myself from a local guitar shop and used them in this product page for identifcation. This shows how I used my method of capture and put it to use,

Website Front page

This is my home page for my website. Here is where you can navigate the website using the tabs underneath the site logo(Fennder)

Highlighting the products tab will bring a drop down menu with the products listed in different categories. clicking on them will take you to that page of products.

Clicking on the large Fennder logo(which will be on every page) will always take you back to the home page.  

Website front page (unfinished)

Typography

I experimented with creating typography styled work. We experimented mainly in illustrator.

I created a typography styled work based on the transformers logo

Shattered text

We done a demo showing us how to create text in a shattered effect.

Photo shoot experimentation

At college, we had a studio room booked out for us so that we could go up in groups from the class, and learn a bit more about photography, lighting and the use of screens and soft boxes along with the camera and it's settings. The soft box was used for lighting on one side, while a reflective screen was used on another side to reflect light. We had a few people from our group, sit in a chair in the middle of the screen on one side and the soft box on the other. Then each person from the group was allowed a chance to experiment with the camera.

T-shirt designs

In this lesson we were using a ready to use image of t-shirts, front and back and also flat or wrinkled. We used images taken from our day out over Astro park taking images of Graffiti on the park walls. Photo-shopping the graffiti out and using them as designs on the t-shirts

This last image is my t-shirt design based on the astor park, using a photo taken there for the t-shirt design

Sound capture

• Set up pre set mp3 mono
• Marantz
• Format

Today I learnt how to set up a marantz audio system. This allowed to us to record audio which is a convenient method of capturing sound.

Refine edges

Using an image of a horse in a field, I learnt how to remove the horse from the image. I started by using the quick selection tool and selected the horse, being careful not to select anything other than horse. I then clicked refine edges and just going over the tail on the horse and mane. Now finishing, the horse is removed from the image, using fill and then content-aware which then analysis's the photo and builds the fill.

Creating 3D images

We experimented with 3D using any image of our choice, and editing it in photoshop to make the image become 3D with 3D glasses. To do this, we had our image, then duplicated the image, then renamed both "red" and the other layer "blue".

Evaluation

The capture unit was based around planning and using different methods of capture to create our final piece which was a website design. I went about doing this by looking at the different types of media and mediums, such as photography or drawing. I started with investigating capture through a mind map, looking at all the different ways in which capture is made and used. I chose photography for my project. The subject of my project was to investigate , research, plan and experiment. All going towards how I would create my website at the end. I was allowed to create a website of my choice based whatever I chose it to be designed for, for example, I chose to do my website based on a guitar shop, and some people chose to do their website based on a clothing shop. Through research I learnt how artists developed their ideas and created their work in their career, this helped me to feel inspired and give inspiration for how I would go about using capture to create my website. I also researched into how photography was invented and how it has developed into what photography is today and what is used to create photography.

Through planning I made a design proposal in which I developed ideas for what I wanted to create, what I was going to use to create my idea and how I was going to go about doing so, looking at existing guitar sites to see good and bad points about those sites to help me imagine how I want my website to look. Since my website was based on a guitar shop, and I was doing photography as my method of capture, I went to a local guitar shop and used the shop's permission to photograph their products, this was my main use of photography as a method of capture. The images could then be used for my site as identification for the products.

Through experimentation, I was able to learn from many different methods of capture, some of the many things I experimented with were class demonstrations for how to create things in photoshop. For drawing I went in a group around the college and made several wall rubbings onto paper, this allowed me to experiement with drawing as a method of capture. I was introduced to a website called Wordle, which allowed me to create typography style by simply entering whatever words I wanted to be in the typography, this was a useful source of experimenting by using internet sources as a method of capture. Even though I didn't use all these to create my website, they were still useful for my experimentation and help with my planning.

I think the use of planning and experimentation, helped me realise what was a realistic and plausible approach towards how I would create my website and use methods of capture to do so. By continuous planning I could develop ideas and then add or take away to my planning, simplifying my work. Planning was a crucial part towards my project as it really helped structure together an idea of what I wanted, how I was going to make it the way I wanted and to plan how I was going to gather the materials for my work through the methods of capture.

I think planning will be a crucial and convenient method to use for future projects. I also feel photography is a very convenient and flexible method of capture to use for just any sort of project. It can also be considered alot more useful and convenient than drawing as a method of capture.

I think if I was to do this again or for the future, I will experiment using different methods of capture, possibly drawing. Or to be more creative with photography, using different techniques and generally trying something new, maybe making use of photoshop, like effects as photoshop and photography go very well together.

Over the course of this project I have learned alot of new things using photoshop, experimenting with different methods of capture using various techniques. I have also been introduced into useful internet sources, my favourite being wordle.net. I've also been introduced into new things to use such as 3DS max 3D modeling , typography and a induction into photography use. An important part of this project has been the planning. The planning has been crucial for idea development, design proposals and time keeping. Helping me piece together how my final website was going to look and how all the things I learnt and gathered build that look. Planning really helped me realise what was going to work and what wasn't going to work, so I could conveintly alter my plan with ease. What I will be taking away from this project is all the convenient and interesting things I've learned, such as photoshop techniques and how to use planning to make ease of my project.

Index

Unit 1: Capture

Assignment Overview

This assignment is about investigating and producing capture work in a chosen media or medium.

The assignment is divided into five stages:

Stage 1: Investigating past and current practice in capture

 http://matty-capture.blogspot.com/2010/10/david-carson.html

http://matty-capture.blogspot.com/2010/10/banksy.html

http://matty-capture.blogspot.com/2010/11/roy-christie-graffiti-art-and-its.html

http://matty-capture.blogspot.com/2010/11/exit-through-gift-shop-review.html

http://matty-capture.blogspot.com/2011/01/neville-brody.html
http://matty-capture.blogspot.com/2010/12/logo-history.html
http://matty-capture.blogspot.com/2010/10/investigate-capture.html
http://matty-capture.blogspot.com/2011/02/invention-of-adobe-photoshop.html
http://matty-capture.blogspot.com/2011/02/invention-of-digital-camera.html
http://matty-capture.blogspot.com/2010/11/photography-induction_17.html
http://matty-capture.blogspot.com/2011/02/sound-capture.html
http://mattvestigate.blogspot.com/2011/01/spider-man-comic.html
http://matty-capture.blogspot.com/2010/11/website-research-hartnolls-guitar-shop.html
http://matty-capture.blogspot.com/2010/11/website-research.html
http://mattvestigate.blogspot.com/2011/01/david-hockney.html

Stage 2: Planning your capture

 http://matty-capture.blogspot.com/2010/11/website-proposal.html

http://matty-capture.blogspot.com/2011/02/time-plan.html
http://matty-capture.blogspot.com/2010/10/three-methods-of-capture.html

http://matty-capture.blogspot.com/2011/01/methods-of-capture.html
http://matty-capture.blogspot.com/2011/01/website-design.html

Stage 3:Exploring and experimenting

http://matty-capture.blogspot.com/2011/01/wordle.html
http://matty-capture.blogspot.com/2010/11/logo.html
http://matty-capture.blogspot.com/2010/11/slice-tool-and-use-of-dreamweaver.html
http://matty-capture.blogspot.com/2010/11/bubble-speech.html
http://matty-capture.blogspot.com/2010/11/photography-induction_17.html
http://matty-capture.blogspot.com/2010/11/8-ball.html
http://matty-capture.blogspot.com/2010/11/panoramic-360-view.html

http://matty-capture.blogspot.com/2011/02/t-shirt-designs.html

http://matty-capture.blogspot.com/2011/02/sound-capture.html

http://matty-capture.blogspot.com/2011/02/refine-edges.html

http://matty-capture.blogspot.com/2011/02/creating-3d-images.html

http://matty-capture.blogspot.com/2010/11/website-research-hartnolls-guitar-shop.html

http://matty-capture.blogspot.com/2010/11/website-research.html

http://matty-capture.blogspot.com/2011/02/photo-shoot-experimentation.html

http://matty-capture.blogspot.com/2011/02/shattered-text.html.html
http://matty-capture.blogspot.com/2011/03/typography.html

http://matty-capture.blogspot.com/2011/03/website-front-page-unfinished.html
Stage 4: Completing your capture work

http://matty-capture.blogspot.com/2011/03/website-front-page-unfinished.html

http://matty-capture.blogspot.com/2011/03/website-products-page.html

http://matty-capture.blogspot.com/2011/03/website-front-page.html

Stage 5: Reviewing your own work
http://matty-capture.blogspot.com/2011/02/evaluation.html

(unfinished)

Time plan

This is my time plan, this was used so I could keep track of time, and plan ahead what I was going to do. This helped me keep track of what to do next, to get it done.

Invention of Adobe Photoshop

In 1987, Thomas Knoll, a PhD student at the University of Michigan, began writing a program on his Macintosh Plus to display grayscale images on a monochrome display. This program, called Display, caught the attention of his brother John Knoll, an Industrial Light & Magic employee, who recommended Thomas turn it into a fully-fledged image editing program. Thomas took a six month break from his studies in 1988 to collaborate with his brother on the program, which had been renamed ImagePro. Later that year, Thomas renamed his program Photoshop and worked out a short-term deal with scanner manufacturer Barneyscan to distribute copies of the program with a slide scanner; a "total of about 200 copies of Photoshop were shipped" this way.

During this time, John travelled to Silicon Valley and gave a demonstration of the program to engineers at Apple and Russell Brown, art director at Adobe. Both showings were successful, and Adobe decided to purchase the license to distribute in September 1988. While John worked on plug-insin California, Thomas remained in Ann Arbor writing program code. Photoshop 1.0 was released in 1990 for Macintosh exclusively.

Invention of the digital camera

The concept of digitizing images on scanners, and the concept of digitizing video signals, predate the concept of making still pictures by digitizing signals from an array of discrete sensor elements. Eugene F. Lally of the Jet Propulsion Laboratorydescribed a mosaic photosensor at the focal plane of cameras for an onboard guidance and navigation system operating in the digital domain on spacecraft at a 1961 space conference. At Philips Labs. in New York, Edward Stupp, Pieter Cath andZsolt Szilagyi filed for a patent on "All Solid State Radiation Imagers" on 6 September 1968 and constructed a flat-screen target for receiving and storing an optical image on a matrix composed of an array of photodiodes connected to a capacitor to form an array of two terminal devices connected in rows and columns. Their US patent was granted on 10 November 1970. Texas Instruments engineer Willis Adcock designed a filmless camera that was not digital and applied for a patent in 1972, but it is not known whether it was ever built. The first recorded attempt at building a digital camera was in 1975 by Steven Sasson, an engineer at Eastman Kodak. It used the then-new solid-state CCD image sensor chips developed by Fairchild Semiconductor in 1973. The camera weighed 8 pounds (3.6 kg), recorded black and white images to a cassette tape, had a resolution of 0.01 megapixels (10,000 pixels), and took 23 seconds to capture its first image in December 1975. The prototype camera was a technical exercise, not intended for production.


The first true digital camera that recorded images as a computerized file was likely the Fuji DS-1P of 1988, which recorded to a 16 MB internal memory card that used a battery to keep the data in memory. This camera was never marketed in the United States, and has not been confirmed to have shipped even in Japan.

The first commercially available digital camera was the 1990 Dycam Model 1; it also sold as the Logitech Fotoman. It used a CCD image sensor, stored pictures digitally, and connected directly to a computer for download.

In 1991, Kodak brought to market the Kodak DCS-100, the beginning of a long line of professional Kodak DCS SLR cameras that were based in part on film bodies, often Nikons. It used a 1.3 megapixel sensor and was priced at $13,000.

The move to digital formats was helped by the formation of the first JPEG and MPEG standards in 1988, which allowed image and video files to be compressed for storage. The first consumer camera with a liquid crystal display on the back was the CasioQV-10 in 1995, and the first camera to use CompactFlash was the Kodak DC-25 in 1996.

The marketplace for consumer digital cameras was originally low resolution (either analog or digital) cameras built for utility. In 1997 the first megapixel cameras for consumers were marketed. The first camera that offered the ability to record video clips may have been the Ricoh RDC-1 in 1995.

1999 saw the introduction of the Nikon D1, a 2.74 megapixel camera that was the first digital SLR developed entirely by a major manufacturer, and at a cost of under $6,000 at introduction was affordable by professional photographers and high end consumers. This camera also used Nikon F-mount lenses, which meant film photographers could use many of the same lenses they already owned


How this has influenced me, is being able to capture things in my point of view, for other people to see.  This is obviously alot more simple than trying to draw what you see or imagine.

Reference's:

 http://en.wikipedia.org/wiki/History_of_the_camera#Digital_Cameras

Website proposal 2

I am building up a better idea of what I intend for my website to look like and how it's going to layout. I have decided to build the website to my own personal preference and not based on the already existing site hartnoll's guitars. So this is now my original website design, called Fennder, abit like Fender guitar company, except my last name is Fenn so this how it worked. Although I will still be using Hartnoll's and Vibes guitar sites as influences and to help me imagine how I want my site to look.
For the background I intend to use some sort of black or chrome look to it. I want to stick to dark colours, mostly black and white. I want to make the layout and tabs in a nice stylish order and not all over the place and in your face, and also simplistic but also stylish.
Hopefully, after gathering pictures for my site, I will hopefully use some for the website layout, maybe using some of the pictures for the background image.

Project Proposal

Different methods of capture:

•  Photography
•  Fonts

Hand drawing/painting

Tablet drawing

• Audio/s/fx and music

Scanning

Markmaking

Rubbings etc.

Image libraries

•  Sound libraries
•  Video recording
• Vector drawing
• Bitmap drawing
• Limited use of internet sources

Above are a list of methods of capture and I have bullet pointed the certain methods I will be using or consider using. For photography I shall be visiting a local music store and asking for permission to photograph their products for my work. I don't own a camera so I will be borrowing one from the college store. I will be hopefully taking photographs of as many of the products there as possible, any products I am unable to get photographs of, I will get from the internet. I hope to be able to record sounds for the products, I would like to be able to record what each guitar sounds like on a standard amp. I have made a few logos already, using illustrator(vector drawing) but I intend to experiment with a few more. With this site being a music store I hope to add some music to the site in some way

Wordle

Today we were introduced to an internet site called Wordle, which allows you to create typography styled work simply by typing in the words you want to see on it. After typing in the list of words you want to use, the site automatically generates a typography style of those words. Furthermore, you can edit the style, layout and font and position of the font and much more. We made use of this by firstly using words that relate to yourself, then lastly making one which is based on another in the class of our choice. I have given an example of one I made here. This was introduced to us because it is a vaild and convenient method of capture.
I am considering how I can use Wordle for my work as it is an interesting and attractive method.

Neville Brody

Neville Brody is an English typographer, graphic designer and art director.
Neville Brody is an alumnus of the London College of Printing and Hornsey College of Art, and is known for his work on The Face magazine (1981–1986) and Arena magazine (1987–1990), as well as for designing record covers for artists such as Cabaret Voltaire and Depeche Mode. He created the company Research Studios in 1994 and is a founding member of Fontworks. He has been announced to be the new Head of the Communication Art & Design department at the Royal College of Art commencing in January 2011.

At school, Neville studied A-level art. In 1975 Brody went on to study a Fine art foundation course at Hornsey college of Art, in 1976, Brody started a three year  B.A course in graphics at the London college of printing 
Initially working in record cover design, Brody made his name largely popular through his revolutionary work as Art Director for The Face magazine when it was first published in 1980.
Brody has consistently pushed the boundaries of visual communication in all media through his experimental and challenging work, and continues to extend the visual languages we use through his exploratory creative expression